I've downloaded my results — what should I actually do with them?
Your results file gives every record a flag (see "Understanding Your Scan Results" for what each one means). Here's how to put that into practice:
| If a record is flagged... | Recommended action |
|---|---|
| Valid (V) or Good-To-Go (G) | Safe to use as normal. |
| Reputation (R), Fraud (F), or Delivery (D) | Remove from your list — these carry real risk to your sending reputation or will bounce. |
| Invalid (I) | Remove — this address will bounce. |
| Conversion (C), Beta (B), or Unknown (U) | Lower-confidence signal — review based on your own risk tolerance rather than an automatic remove. |
Getting Just the Records You Need
Rather than filtering your full results file manually, you can download a Custom List containing only the flags you care about, directly from the View Details panel:
- Open View Details for the completed scan.
- Under Download Options, select Custom List.
- Check the box for each flag category you want included (for example, only Valid, or only Reputation and Fraud).
- Download the file.
Good to Know This is the fastest way to build a clean suppression list or a ready-to-send list without manual spreadsheet work. |
A Safer Way to Introduce Unknowns
Records flagged Unknown (U) aren't good or bad — they're inconclusive; see "Understanding Your Scan Results" for the full flag breakdown. Rather than sending to your entire Unknown segment at once, we recommend easing them in using a baseline-then-test approach:
- Establish a baseline. Send to your Valid (V) and Good-To-Go (G) records first, and track your normal performance — opens, clicks, and especially your bounce rate.
- Mix in a small Unknown segment. Once your baseline is established, layer in a small batch of Unknown records alongside your next send. If you have engagement data from another source, use it to prioritize the lower-risk Unknowns first.
- Watch your bounce rate as you go. Keep your hard bounce rate under 5% during this test. Staying under that threshold is your signal that it's safe to continue.
Ready to introduce the rest of your Unknown records? See "Continuing to Process Unknowns Over Time" for how to scale up from here.